Royal Mail's Door-to-Door Opt-Out is by far the most effective opt-out service. Signing up will stop roughly twice as much junk mail as registering with the Mailing Preference Service will do. But, does the opt-out for unaddressed mail delivered by the postman actually work?
A quick look in the Stop Junk Mail inbox suggests the answer is 'no'. The number one complaint I get is about Royal Mail ignoring people who have gone through the trouble of registering with its opt-out service. In fact, I had a hard time trying to stop Royal Junk Mail myself…
As Royal Mail doesn't research how (un)happy householders are with its opt-out service I decided to do it for them. For a couple of months I asked people who had requested an opt-out form via Junk Buster what they made of the service. The results can be found in detail on the website.
The main conclusion seems to be that Royal Mail is indeed failing not to deliver when it comes to unaddressed junk mail. Of the people who had requested an opt-out form:
- 15% never registered because they either never received an opt-out form (6%) or because they were put off by Royal Mail's warnings about the consequences of reducing unaddressed mail (9%);
- 13% registered but continued to receive just as much door-drops from their postman as before;
- 25% found registering stops some - but not all - leaflets delivered by the postman
- 32% found that the opt-out actually does what it says on the label; and
- 15% didn't know whether or not registering had made a difference.