When I started the Stop Junk Mail campaign, back in 2007, it was funded by the sale of 'No/Yes' and 'No/No' stickers. Although such stickers didn't exist in the UK at the time I reckoned they were superior to ordinary 'No Junk Mail' signs, and I was naive enough to think that by now the stickers would be freely available all over the UK. Not so; over the years I've found that the 'No/Yes, No/No' concept is quite difficult to explain. When I finally added 'No Junk Mail' stickers to the shop last year (see Selling Out?) I soon found that, given the choice, most people opt for the 'No Junk Mail' variety.
I'm an optimist though; I'm not giving up on the 'No/Yes, No/No' stickers just yet. I've redesigned the stickers and got lots of them printed. And if I may say so myself, they're beautiful.
No No No Yes
Two things make the 'No/Yes, No/No' stickers superior over 'No Junk Mail' stickers. Firstly, the stickers read 'No Commercial Leaflets' rather than 'No Junk Mail'. What is and isn't 'junk mail' is subjective. Some people regard political leaflets as junk mail, others see them as an important part of the democratic process. Some will think of a flyer advertising a fair in the local church as junk mail, others don't mind that sort of information. The problem with the text 'No Junk Mail', then, is that there's no agreed definition about what it is. No such problem exists with the text 'No Commercial Leaflets'.
Secondly, the stickers give you the option to say 'yes' or 'no' to free newspapers. This makes good sense because free newspapers are a bit like marmite; people either like it, or they don't. Putting a sticker with the text 'No Junk Mail' on your door will confuse the deliverer of your free local paper; the sticker leaves it unclear whether or not you want to receive free newspapers. The only way to keep everybody happy is by giving people a straight choice.
Go on, buy one
You can get your sticker right here, right now. Clicking on the sticker you prefer will take you to Paypal, where you can pay your 90p plus 50p for postage with just about any debit or credit card:
Stickers are always dispatched within one working day via first class mail, and with each order I always send an opt-out card to encourage you to also stop unaddressed junk mail delivered by the postman (see the Door-to-Door Opt-Out page in the Guide to Stamping Out Junk Mail for more information about that).
If you get in a Paypal muddle, you can check what's in your shopping basket here.